One of the best ways to advocate for free movement and trade between Canada, Australia, New Zealand and the United Kingdom is to meet with like-minded supporters in your community. By using the below guide, you can take the lead on setting up a CANZUK supporters’ group in your area and commence outreach efforts online and in public.
The best way to connect with CANZUK supporters in your region is through social media. Using Facebook, Twitter and other platforms, you can share posts and tweets from CANZUK International, engage your local community in civilised conversations and organize events and meet-ups.
- Check social media platforms to make sure a CANZUK supporters’ group is not already established in your local area.
- If no CANZUK supporters’ groups exist, create a page/feed specific to your local area. Name the page/feed according to where you live and are most likely to engage with the community and host events (for example: “CANZUK Supporters – Cardiff”, or “CANZUK Supporters – Dunedin”).
- Create Facebook and Twitter handles for your page that are easy to type and specific to your region (for example: “@CANZUKCardiff”, or “@CANZUKDunedin”).
- Use our online campaign materials to publish content and images to your social media page.
Posting engaging content on social media is crucial to gathering support for the CANZUK campaign and within your local community. Here are some helpful tips to get you started:
- Like, tweet and share CANZUK International’s posts. We frequently post highly engaging content that is sure to bring an audience to your page. You can follow us on Facebook @CANZUKInternational, or on Twitter @CANZUK.
- Post engaging content often. A quiet social media page will not garner any likes or followers for your supporters’ group.
- Be positive. Maintain a positive tone throughout your posts.
- Avoid arguments. Don’t shy away from engaging in meaningful conversations, and make sure to challenge false information when you see it. However, be sure to avoid having an argument on social media. Do debate with another person, but remember to stay calm and use facts and always be respectful.
- Follow politicians. Follow legislators on Twitter to demonstrate that you’re interested in what they have to say, and tag their handle in tweets, where appropriate.
- Include visuals. Visuals can include your own photos as well as images shared from the @CANZUK Twitter feed and @CANZUKInternational Facebook profile. Content with visuals is much more likely to get attention: tweets with photos receive 41% more retweets and 48% more likes than tweets without photos. Meanwhile, Facebook posts with photos generate 53% more likes, and 104% more comments.
- Include links. Provide links to more information whenever possible, such as information from the CANZUK International website, so that your audience can learn more about the topic at hand.
- Tag @CANZUK on Twitter and @CANZUKInternational on Facebook. By tagging us, we can like, share and retweet your posts. Your content will reach an even larger audience.
- Proofread. Make sure to proofread all social content carefully before publishing. Typos are easy to make when posting quickly, especially if posting from a phone.
Once you’ve obtained enough members on your social media page, you can organize local meet-ups in your area, and brainstorm ideas about how to generate support for the CANZUK campaign.
Follow our simple step-by-step guide below to set up a CANZUK meet-up…
Before the meet-up:
- Choose a date, time, and location for your event. Note that you might require a permit from your local authority for the location. Make sure that your event complies with any and all legal requirements and restrictions.
- Decide how many people you’d like to attend the event.
- Create an “event page” for your event using Facebook or other event websites such as Eventbrite and Meetup.
- Create an event hashtag so that guests can use it to talk about and follow the event on social media.
- Begin recruiting people to join your event. Remember that statistically, twice as many people RSVP compared to how many actually attend. For example, if you hope to have 50 attendees, you should aim for 100 invites.
- Create an agenda for your event, and assign each agenda item a specific time and duration.
- Determine what you’d like to accomplish by holding an event, and what you’d like your guests to do following the event. Be sure to tell them explicitly so that they are clear about what they are being asked to do.
- Determine if you’d like to have any speakers at the event, and if so, reach out to them to participate. For example, you can request attendance from local organizations, influencers and your Member of Parliament.
- Download and print our campaign materials for distribution to attendees, available here.
- Publically recognize any political figures attending the event, and allocating 5-10 minutes during the event for them to make a speech in favour of CANZUK.
- If you have a team helping you, schedule a briefing in advance of your event so that everyone is aligned on roles, responsibilities, and the goals of the event.
- DONT FORGET: contact us via email with details of your meet-up so we can alert those in your area via our social media accounts and email campaigns.
During the meet-up:
- On the day of the event, make sure that you and any volunteers arrive early.
- Ask every attendee to register or sign-in using your list of RSVPs, and collect the contact information of guests who did not RSVP but do show up. This will enable you to contact them later to say thank you.
- Stick to your agenda.
- Share the objective of the event with your guests. During the wrap-up of the event, reflect to see if the objective has been reached or what can be done to help reach the objective.
- Invite attendees to sign CANZUK International’s online petition and sign-up to become volunteers here.
- Encourage guests to take pictures and to post about the event on social media using the event hashtag you created. They can also tag our social media accounts on Facebook @CANZUKInternational and Twitter @CANZUK.
- Near the end of the event, ask all attendees to sign up for the next pro-CANZUK event in your area.
After the meet-up:
- Contact everyone who attended your event to thank them for attending, to share the success of the event, and also to remind them to join the next upcoming pro-CANZUK event.
- Post photos and stories about the event on your social media page so that those who weren’t able to attend can see how it went and what was accomplished.
- Email us your photos, or tag us on Facebook @CANZUKInternational and Twitter @CANZUK so we can share your photos with our followers.
- Follow up with those who RSVP’d but didn’t make it to the event by inviting them to your next event.